TomorrowNow, a wholly owned subsidiary of software giant SAP, has appointed Firefly to handle its pan-European PR. nbsp; TomorrowNow is growing fast, doubling its client base year-on-year and opening new offices globally. The company offers support services at 50% less cost than the software vendors for companies that use Oracle, J.D. Edwards, PeopleSoft, Baan and Siebel software.,nbsp; Due to TomorrowNow’s aggressive pricing strategy, the company is attracting considerable attention in the media.
The TomorrowNow brief covers pan-European strategy and coordination, crisis support and specific local brand awareness campaigns in the UK, Germany, France and the Netherlands.
Lesley Loftus, VP global marketing of TomorrowNow, said “Firefly stood out because it demonstrated senior strength to advise us on our European communications strategy and deliver a creative programme in each target market.”
Firefly will be fulfilling this brief working with its own offices in London, Munich and Paris and with a partner agency called MarcommIT in the Netherlands. The account is led by agency head, Claire Walker.