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- Firefly developed an innovative approach to delivering Shelter’s message that over 900,000 children are living in overcrowded conditions in the UK.
- We put a family of contortionists in a specially designed Perspex box in Leicester Square, really bringing the cramped conditions to life for the media.
- The high impact visuals were backed up by interviews with Graeme Brown, director of communications.
- National coverage included The Times, the Guardian, the Independent, Metro, The Sun as well as This Morning with Phil and Fern.
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