Firefly

Samaritans 50th Anniversary

The campaign was designed to promote the 50th anniversary and re-position Samaritans as the emotional health charity.
Firefly developed ‘fifty years of emotional health’ concept that explored the key communal events, both happy and sad, that affected the UK public. We built a micro site that housed all this information.
We secured a national exclusive and then syndicated the news the following day, achieving eight national newspaper features, seven broadcast items and 67 regional newspapers with an OTS of more than 46 million.